BUILD. GET BOOKED. STAY BOOKED.
A practical masterclass to help you build a sustainable, bookable guiding business.
Date & Time
Saturday 31 October 2026
9:30am–1:30pm · 4-hour workshop
Venue
Westminster City School
55 Palace Street, London SW1E 5HJ
£49 Westminster Guides exclusive rate
Usually £75
What you'll learn
Build
Create a brand guests remember
Define your USP, stand out from the competition and build trust with potential guests.
Get Booked
Make booking platforms work for you
Improve your listings, increase visibility and drive more direct bookings.
Stay Booked
Turn great tours into five-star reviews
Generate repeat bookings, five-star reviews and referrals that keep your calendar full.
Who it's for
This session is prioritised for newly qualified Westminster Guides looking to build their business from the ground up. It is also open to Westminster Guides who want to strengthen their brand, improve their online presence and increase their bookings.
Priority booking for newly qualified Westminster Guides. Remaining places open to the wider Westminster Guides membership.
Meet your trainer
Rich Bloom
Founder, TourGuidePRO · Qualified Westminster Guide (2023)
Tours rated in TripAdvisor's Top 10% of Things to Do
Highly rated across TripAdvisor, Viator, GetYourGuide and Airbnb Experiences
Practical experience building a sustainable independent guiding business
Helping guides develop stronger brands and get booked
Your booking includes
Full practical four-hour masterclass
Actionable exercises and platform guidance
Complimentary 20-minute one-to-one Zoom follow-up after the workshop
Limited places — small group for maximum impact
Reserve Your Place
Future TourGuidePRO Events
Advanced Guide Business Masterclass
Taking your guiding business to the next level — advanced marketing, pricing and growth strategies.
AI For Tour Guides Workshop
Practical AI tools to save time, improve your listings and grow your online presence.
Group & Corporate Bookings Masterclass
How to attract and convert high-value group and corporate clients.